Your average Dutch person finds Valentine’s Day an absurd commercial marketing event, and prefers to sit it out thank you very much. I have consequently been forced to hone my pitch in favor of the holiday. My best argument so far is “What else makes February fun?” Not because it’s a great motivator, but because there’s no counterargument really. My opinion is that any holiday deserves three courses, but with Valentine’s on a Wednesday this year I’m keeping the menu weeknight-friendly.